Interacting with customers and prospects online requires much more than just a web site with your logo and corporate colors. Your company needs an online identity that provides a memorable experience. Interactions must entice users to return to your site on a regular basis and to refer their friends and colleagues. An experience that not only is consistent with your offline brand identity, but one that defines your position in the marketplace will keep visitors coming.

To achieve this added dimension in brand-building, we pay close attention to every detail of your branding strategy, including audience characteristics, the front end of your business and the back office.

Branding goes beyond the logo
Your brand is not just a visual identity, but a predictable culture of service and product quality that keeps customers loyal. neXSphere builds the front end of your business online, such as providing easy access to information or taking orders, to run with the same high standards customers expect offline.

Finally, a high priority is integrating the whole site with your back office to facilitate seamless sharing of data between the web site and inventory management or transactional history, for example. Nexsphere-built sites enable company personnel to easily maintain the site and update the site themselves using an intuitive point-and-click environment to keep maintenance costs low. Our approach also allows your company to collect user data to be leveraged in prospect, partner and customer relationship management once the site is launched.