Essentially a search engine is an indexing tool, mining the web searching site to site and storing a catalog of what it finds. Search engines do this by analyzing many factors of your website such as applying points to words wrapped in specific HTML tags, where these words are place among a page or section of content, page popularity, and much more. Each page should ideally target a single topic, and not attempt to target multiple as this will only dilute its meaning.

Words get rated based on many factors such as how high in an article section it appears, and what markup it is wrapped in. This again must be logical and cannot be an attempt to fool search engines or the page will only rank lower. HTML tags such as , , should appear semantically correct and reflect the pages main topic and subtopics in logical order. You may notice that we keep mentioning the word logical, this is because search engines attempt to parse data as a human would

By targeting a specific location(s) that your company provides products or services will greatly increase the chance of ranking high. For instance "New York SEO" is much easier to increase rankings for than "SEO" alone.